2009August

This privacy policy (”Privacy Policy”) is effective as of October 27, 2009 for the Web site available at www.keatingmagee.com (the “Site”). This statement discloses the privacy practices for Keating Magee and its affiliates. Your use of this Site signifies your understanding and acceptance of the terms of this Privacy Policy.

Keating Magee recognizes the importance of privacy to visitors on our Web site and will work to protect the security and privacy of any personal information that you provide to us. Keating Magee will collect no personal information about you when you visit our Web site unless you choose to provide that information to us.

If you have any concerns regarding this Privacy Policy, or would like to exclude your personal information from our direct marketing purposes, you should contact Keating Magee by email at info@keatingmagee.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact ALTERNATE Keating Magee.

Information Collected and Stored Automatically

If you do nothing during your visit but browse/search through the Web site, read pages, or download information, we will gather and store certain information about your visit automatically. This information does not identify you personally. We automatically collect and store only the following information about your visit:

  • The Internet domain (for example, “xcompany.com” if you use a private Internet access account, or “yourschool.edu” if you connect from a university’s domain) and IP address (an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web) from which you access our Web site;
  • The type of browser and operating system used to access our site;
  • The date and time you access our site;
  • The length of time you spent on our site;
  • The pages you visit;
  • The search term(s) used in our search engine; and
  • If you linked to Keating Magee Web site from another Web site, the address of that Web site.

We use this information to help us make our Web site more useful to visitors, to learn about the number of visitors to our site and the types of technology our visitors use. We do not track or record information about individuals and their visits.

Types of Information We Collect

Our Site has certain areas where you may submit information to use. References to “personal and account information” contained in this Privacy Policy means any information that may be used to identify an individual, including, but not limited to, your name, company name, account number, address, telephone number, email address, and any other information that personally identifies you or would permit us to contact you.

Our Site does not target and is not intended to attract children under the age of 13. We do not knowingly solicit personal information from children under the age of 13 or send them requests for personal information. No information should be submitted to Keating Magee, or posted on this Site by a child under the age of 13 without a parent’s or guardian’s consent.

Information You Voluntarily Provide

If you choose to provide us with personal information by sending an e-mail to Keating Magee, by making an online purchase/registering online with Keating Magee, or by filling out a form with your personal information and submitting it through our Web site, we use that information to respond to your message, to fulfill your order/request, and to help us provide you with information.

If you choose to make an online purchase or register online with Keating Magee, the Keating Magee reserves the right to use your contact information to communicate special offers and relevant products and services available from the Keating Magee’s affiliate companies and selected sponsors. You can opt-out by e-mailing us at info@keatingmagee.com.

Keating Magee does not disclose, share, release, publish, disseminate, rent, or sell any personally identifiable information to any third parties.

Links: We sometimes provide links to external sites as a matter of convenience, but we cannot be responsible for any other Web site, or their respective privacy policy or how they treat information about their users. We strongly advise you to review their privacy policies to find out how they are treating your personal information.

When and with Whom We May Share Your Information

Legally affiliated entities: In the event that Keating Magee is merged or in the event of a transfer of our assets, Site or operations, Keating Magee may disclose or transfer your personal information in connection with such transaction.

Legally compelled disclosure: We will also disclose your personal information when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency’s request, or in special cases when we have reason to believe that disclosing your personal information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (whether intentionally or unintentionally) our rights or property. Bankruptcy: You should also be aware that courts of equity, such as U.S. Bankruptcy Courts, may have the authority under certain circumstances to permit your personal information to be shared or transferred to third parties without your permission.

Consent to processing: By providing any personal information to us, you fully understand and unambiguously consent to the transfer of such personal information to, and the collection and processing of such personal information in, the United States and other countries or territories. Your personal information will be stored and processed on our computers in the United States. The laws on holding personal information in the United States may vary and be less stringent than laws of your state or country. We will use commercially reasonable efforts to hold and transmit your personal information in a safe, confidential and secure environment. If you object to your personal information being transferred or used in this manner please do not register with or use the Site.

Your Right to Review and Modify Data and Information

You have the right, at any time, to review and/or modify any of your personally identifiable information that you provide during registration, or any other voluntarily provided information. You may also remove yourself from our active databases of e-mail lists. To do so, you should send an e-mail to contact info@keatingmagee.com requesting that (a) we provide a copy of your profile of personally identifiable information, (b) we update or modify certain personally identifiable information, and/or (c) you be removed from our databases of active e-mail lists.

We will endeavor to comply with your request as soon as reasonably possible. To protect your confidentiality, we can only send a requested profile to the e-mail address listed in the profile. In any event, our back-up files will maintain copies of your personally identifiable information. We reserve the right to contact former customers or users of the Web site from time to time.

Your election not to receive promotional and marketing correspondence from us will not: (a) preclude us from corresponding with you, by email or otherwise, regarding your existing or past relationship with us, and (b) preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your personal information in the course of maintaining and improving the Site.

Your Acceptance of this Privacy Policy: By using this Site, you signify your acceptance of our Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Site. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time so visitors are encouraged to review this Privacy Policy from time to time. Your continued use of our Site following the posting of changes to these terms means you accept these changes.

Changes to this Privacy Policy: We may amend this policy from time to time. If we make substantial changes in the way we use your personal information, we will make that information available to you by posting a notice on this Web site. Your continued use shall be deemed acknowledgement and acceptance of any changes and amendments to this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, please do not use our Site. This Privacy Policy is not intended to create legal or contractual rights on behalf of any party.

2009August

General

This End-User Agreement (”EUA”) is a legal agreement between you and Keating Magee for the contents and information appearing on this Web site and all Web sites operated by Keating Magee that you access or use. Your use of this Web site constitutes acceptance of the terms and conditions contained within this EUA.

This EUA governs your use of this Web site and all Web sites operated by Keating Magee (the “Web site”). Additional terms and conditions of use applicable to specific areas of the Web site may also be posted in such areas and, together with this EUA, govern your use of those areas. This EUA, together with any such additional terms and conditions, are referred to as this “Agreement.”

All content at URL is provided without warranty of any kind, either express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose, and freedom from infringement.

Keating Magee reserves the rights, in its sole discretion, to change or modify all or any part of this Agreement at any time, effective immediately upon publication of revised terms to the Web site and your subsequence access or use of the Web site. Your continued use of the Web site constitutes your binding acceptance of these terms and conditions, including any changes or modifications made by Keating Magee as permitted above. If at any time the terms and conditions of this Agreement are no longer acceptable, you agree to immediately cease all use of the Web site. Any updates to Keating Magee’s EUA will be posted here at URL. Please email questions or concerns to info@keatingmagee.com.

Intellectual Property and Use of Content

Keating Magee expressly reserves all intellectual property rights in all text, programs, products, processes, technology, content and other materials that appear on this Web site. Nothing contained in this Agreement shall confer upon a user any right, title, or interest in, or license to any software, written materials, or intellectual property owned by Keating Magee.

You acknowledge that the Web site contains information, software, photographs, audio and video clips, graphics, links and other material (collectively, the “Content”) that are protected by copyright, trademark or other intellectual and proprietary rights, titles and interests of Keating Magee or third parties. You agree to comply with any guidelines or restrictions contained in any Content available on or accessed through the Web site.

While the Web site is designed and intended to provide accurate and authoritative information regarding the subject matters covered, the information is provided to you based on your agreement and understanding that Keating Magee is not engaged in providing legal, accounting, or other professional services to you. Assistance of legal counsel or other appropriate experts should be sought when applying the law, rules, or regulations to a particular set of facts or circumstances.

You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in this Agreement or as expressly authorized in a specific area of the Web site. Content consisting of downloadable software may not be reverse engineered unless specifically authorized by the owner of the software. Subject to the restrictions set forth in this Agreement, you may post on the Website any Content owned by you (such as your original statements), Content for which you have received express permission from the owner to post, and Content in the public domain. You assume all risk and responsibility for determining whether any Content is in the public domain or is permitted to be posted by the owner of the Content.

Rules of Conduct

You agree not to post on the Web site any Content which (a) is libelous, defamatory, obscene, pornographic, abusive, harassing or threatening, (b) contains viruses or other contaminating or destructive features, (c) violates the rights of others, such as Content which infringes on any copyright, trademark, patent or violates any right of privacy or publicity, or (d) otherwise violates any applicable law (including, without limitation, the laws and regulations governing export control, unfair competition, antidiscrimination, or false advertising). You agree not to post on the Web site any links to any external Internet sites that are obscene, pornographic, or otherwise inappropriate in the sole discretion of Keating Magee. You agree not to use the Web site to solicit users to join competitive services.

You agree to ensure the confidentiality and appropriately authorized use of all passwords assigned to you for use in accessing the Web site. You agree to be responsible for any use or misuses of your username and/or password and to promptly notify Keating Magee of any breach of password security or the use of possession of your username and/or password by unauthorized individuals.

Managing Content

Keating Magee does not and cannot review the Content posted by users on the Web site and is not responsible for such Content and you agree that Keating Magee will have no liability to you with respect to any Content posted on the Web site. However, Keating Magee reserves the right to delete, move or edit any Content that it may determine, in its sole discretion, violates this Agreement or is otherwise inappropriate for posting. You agree to remain solely responsible for all Content posted by you. Keating Magee shall have the right, but not the obligation, to correct any errors or omissions in any Content, as it may determine in its sole discretion, and may edit the Content posted to the Web site in its sole discretion.

No Endorsement

References on this Web site to any names, marks, products or services of third parties or hypertext links to third party sites or information are provided solely as a convenience to you and do not in any way constitute or imply Keating Magee’s endorsement, sponsorship or recommendation of the third party, information, product or service. Keating Magee is not responsible for the content of any third party sites and does not make any representations regarding the content or accuracy of material on such sites. If you decide to link to any such third party Web sites, you do so entirely at your own risk. You acknowledge that Keating Magee is not responsible for the availability of, or the content located on or through, any third party site. You should contact the site administrator or Webmaster for those third party sites if you have any concerns regarding such links or the content located on such third party sites.

Indemnity

You agree to indemnify, defend and hold Keating Magee and its respective officers, directors, owners, agents, information providers, licensors and vendors (collectively, the “Keating Magee Parties”) harmless from and against any and all demands, claims, liability, losses, costs, and expenses (including attorney’s fees) incurred by any Keating Magee Party in connection with any use or alleged use of the Web site under your password by any person, whether or not authorized by you, including the posting of Content to the Web site. Keating Magee reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in such case, you agree to cooperate with the Keating Magee’s defense of such claim.

DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

  1. NEITHER KEATING MAGEE NOR ANY PROVIDER OF THIRD PARTY CONTENT OR THEIR RESPECTIVE AGENTS WARRANTS THAT THE SERVICE WILL BE UNINTERRUPTED, ACCURATE, RELIABLE, OR ERROR FREE; NOR DOES KEATING MAGEE, ANY THIRD PARTY CONTENT PROVIDER, OR THEIR RESPECTIVE AGENTS MAKE ANY WARRANTY AS TO THE RESULTS TO BE OBTAINED FROM USE OF THE WEBSITE OR THE CONTENT. THE WEB SITE AND THE CONTENT ARE DISTRIBUTED ON AN “AS IS, AS AVAILABLE” BASIS. NEITHER KEATING MAGEE NOR ANY OF ITS THIRD PARTY CONTENT PROVIDERS OR THEIR RESPECTIVE AGENTS MAKE ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE OR IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT, WITH RESPECT TO THE WEB SITE, ANY CONTENT OR ANY PRODUCTS OR SERVICES PROVIDED THROUGH THE WEB SITE. NEITHER KEATING MAGEE NOR ANY THIRD PARTY CONTENT PROVIDER WARRANTS THAT ANY FILES AVAILABLE FOR DOWNLOADING THROUGH THE WEB SITE WILL BE FREE OF VIRUSES OR SIMILAR CONTAMINATION OR DESTRUCTIVE FEATURES. YOU EXPRESSLY AGREE THAT THE ENTIRE RISK AS TO THE QUALITY AND PERFORMANCE OF THE WEB SITE AND THE ACCURACY OR COMPLETENESS OF THE CONTENT IS ASSUMED SOLELY BY YOU.
  2. UNDER NO CIRCUMSTANCES AND UNDER NO LEGAL OR EQUITABLE THEORY, WHETHER IN TORT, CONTRACT, STRICT LIABILITY OR OTHERWISE, SHALL KEATING MAGEE OR ANY OF ITS EMPLOYEES, DIRECTORS, OFFICERS, AGENTS, VENDORS, THIRD PARTY CONTENT PROVIDERS OR THEIR RESPECTIVE AGENTS SHALL BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE OF OR INABILITY TO USE THE WEB SITE, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOST PROFITS, LOSS OF GOODWILL, LOSS OF DATA, WORK STOPPAGE, ACCURACY OF RESULTS, OR COMPUTER FAILURE OR MALFUNCTION, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
  3. SOME STATES DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. IN SUCH STATES, THE LIABILITY OF KEATING MAGEE, THIRD PARTY CONTENT PROVIDERS AND THEIR RESPECTIVE AGENTS SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.
  4. CERTAIN LINKS AVAILABLE ON THE WEB SITE WILL LET YOU LEAVE KEATING MAGEE’S SITE. THE LINKED SITES ARE NOT UNDER THE CONTROL OF KEATING MAGEE AND KEATING MAGEE IS NOT RESPONSIBLE FOR THE CONTENT OF ANY LINKED SITE OR ANY LINK CONTAINED IN A LINKED SITE, OR ANY CHANGES OR UPDATES TO SUCH SITES. KEATING MAGEE IS PROVIDING THESE LINKS TO YOU ONLY AS A CONVENIENCE, AND THE INCLUSION OF ANY LINK DOES NOT IMPLY ENDORSEMENT BY KEATING MAGEE OF THE SITE.

2009August

We’d like to engage in a conversation with you about insight, action and the Keating Magee dynamic. If you’re interested – or if you have questions, comments or suggestions – contact us here. Now.

Career Opportunities:
hr@keatingmagee.com

New Business:
newbusiness@keatingmagee.com

General Information:
info@keatingmagee.com

2009August

There are exciting, innovative and inspiring things going on in our agency, in our industry, in our community
and in our lives. Take a look at what’s happening now and what’s coming next. If you want to know more,
contact us here.

2009August

The oil bust. The dot.com bust. The hurricane we’ll never forget. And now, the Great Recession. We’ve survived crises that put other agencies out of business. We’ve survived and thrived in the real world of ups and downs. As we do today.

The current economic reality requires smarter marketing strategies, faster reactions and a true understanding of where we are and what we might encounter in the near future. We’ll help you get past hard times and position yourself for better times.

Our insight-driven marketing will generate results in any economy. Start with our white paper, Smart Marketing in a Recession. And visit our website weekly for tips on setting a fast pace, even in a slow market.

2009August

Sonic Boomers. Trapeze Moms. Who are these people? And why are our insights into their thinking and motivations critical to your marketing success? We spend a lot of time researching and identifying key market segments. In the process, we’ve discovered significant niche markets other people haven’t noticed.

What we know about markets is as important as what we know about you. We’re unique in our ability to reach, touch and activate previously undefined subsets like supercharged boomers and super-busy moms. That means we can extend your marketing parameters, expand your potential and improve your results.

Learn more about Sonic Boomers

Learn more about Trapeze Moms

2009August

Our approach to marketing is both innovative and intelligent. We translate deep consumer insight into a smart strategy that yields a strong message. When you look at our work, you see that approach influencing consumers. You sense the dynamic unity of our thinking, our media choices and the results we produce.

Our work integrates information, ideas and tactical applications. It’s a process that is different for every client, every market. But it’s always true that we’re not just creating great ads and websites and events. We’re creating a nexus of identity and action between brand and consumer.

Tobacco Free Living: Totally Clear

Louisiana’s Tobacco Free Living needed a way to extend the reach of their “Let’s Be Totally Clear” secondhand smoke campaign. We created an interactive microsite, LetsBeTotallyClear.org. It was a place where visitors could upload their own secondhand smoke stories and pictures. They did. In impressive numbers.

Cox Communications: Market Re-Entry

After Hurricane Katrina, Cox Communications had to reestablish both its infrastructure and its stature in the community. Our intensive ten-month multimedia campaign focused on local identity, local investment and local commitment. Cox gained back 75% of pre-storm subscribers, when only 80% of residents had returned to the area.

Louisiana Worker’s Compensation Corporation: Downloading Positive Perceptions

People thought of LWCC as coldly institutional. We set out to change that perception with a brand-defining service campaign centered on safety. Our safety download microsite drew more than 4,000 visitors in its first three months. Downloads exceeded the goal by over 850%.

New Orleans Hornets: Welcome Home

When the Charlotte Hornets applied to the NBA for permission to relocate to New Orleans, we warmed the welcome by helping the Hornets sell more seats and suites than they needed to convince the NBA that it was the right move. Since then, the Hornets have generated billions of dollars for our city.

Starwood Hotels and Resorts: National E-mail Marketing

Keating Magee helped Starwood Hotels and Resorts match the specific requirements of convention coordinators, planners and attendees with the capacities and facilities of Starwood properties. Our email campaign scored a 51% open rate – 21% higher than the national average. Event-related room bookings increased by 200%.

Emeril Lagasse Foundation: Adding Bam to the Recipe

The Emeril Lagasse Foundation supports organizations that create opportunity for young people in the culinary arts. We created a bigger “Bam!” for the Foundation’s signature fundraiser, generating more than ten million impressions, with $2 million in publicity value. The fundraiser netted $1.7 million to aid area children.

2009August

When you visit our place on the French Quarter’s riverfront, you see a lot of people doing a lot of different things. Together. While we all have our special areas of concentration, we have only one focus: leveraging consumer insight to drive the actions and produce the results that make your market your own.

Extensive, intensive consumer insight is the basis and inspiration of our marketing campaigns. That’s why we can reach consumers in ways that transcend traditional categories. We work in all media and diverse disciplines. But every aspect of our work is grounded in what we know and geared to what we want people to do.

Commitment to one objective is the engine of the Keating Magee communications dynamic. It drives the application of insight to the generation of action.

Things we do:

  • Strategic Planning
  • Branding
  • Advertising
  • Public Relations
  • Interactive Marketing
  • New Media
  • Ambient
  • Media Planning and Buying
  • Research
  • Promotions
  • Social Media
  • Mobile
  • Crisis and Issues
  • Special Events