NewsandTrends

The Renaissance Baton Rouge Hotel is now open to the public, marking the first suburban construction of a full-service hotel in Baton Rouge in more than 40 years! The 12-story, 256-room high-rise luxury hotel, just minutes from LSU campus and Mall of Louisiana, shifts the paradigm for lodging and special events in Baton Rouge and the region.

The 206,000 square-foot hotel offers state-of-the-art amenities including a fully equipped fitness center, a courtyard-style outdoor pool, 13,000 sq. ft. of flexible meeting space, as well as VIP Club Level rooms and luxury suites. The hotel will also feature Tallulah Crafted Food and Wine Bar, a casual upscale restaurant serving notable, indigenous cuisine from around Louisiana, and house-crafted menu items that interpret local flavors in fresh and unique ways.

The Renaissance Baton Rouge Hotel is developed and owned by Baton Rouge-based Wampold Companies and managed by Memphis-based Davidson Hotels & Resorts, an award-winning, full-service hotel management company that provides management, development/renovation, acquisition, consulting and accounting expertise for the hospitality industry.

NewsandTrends

House of Blues – New Orleans unveiled its new dining experience “Crossroads at House of Blues”. The newly rebranded restaurant features a menu created by noted celebrity chef Aaron Sanchez, known to millions of television viewers for his popular appearances on numerous Food Network shows and culinary events across the country.

Incorporating flavors from all over the world, Chef Aaron has created new signature dishes such as shrimp and grits, short rib meatball sliders, hand stretched grilled flatbreads, and chile braised short ribs and street tacos, while keeping some House of Blues – New Orleans favorites on the menu and re-interpreting others.

NewsandTrends

A new study was just released by Oglivy and ChatThreads that showcases the true value and impact of social media. According to the study (which was created for the restaurant industry), individuals exposed to social media content are 2-7 times more likely to increase their spending and consumption than those who were not exposed. In addition, there was a greater sales impact when the social media content was paired with another form of media like TV, out-of-home, or PR.

Irfan Kamal, Senior Vice President of Digital/Social, Ogilvy, stated: “Much of the work to date has looked at direct channel impacts; for example, do direct clicks from a social media site result in sales?  This study of restaurant consumers attempts to understand the more complex factors that lead to consumer purchase and perception changes.  We found that in the real world, social content exposure – by itself and more broadly when combined with other types of media exposure such as out-of-home, PR or TV ads – is linked with 2-7x higher likelihood of consumption and actual spend increases.  And, social content exposure alone is associated with the largest shift in week-to-week brand perception.”

 To read more about this survey, check out the full article here.

January 9, 2012
Keating Magee and Projects with Purpose host BCS party benefiting the LSU College of Music and Dramatic Arts
December 27, 2011
The New Orleans Jazz Orchestra (NOJO), The New Orleans Hornets, and Irvin Mayfield’s I Club are "Inspired to Play."
November 11, 2011
Keating Magee Honored at 2011 PRSA Awards
October 27, 2011
The Renaissance Baton Rouge Hotel Celebrates its Grand Opening!
October 24, 2011
House of Blues - New Orleans Unveils New “Crossroads at House of Blues” Dining Experience
October 20, 2011
New Study Finds that Social Media Content Drives 7x More Spending
August 23, 2011
Keating Magee Named to 2011 Inc. 5,000 List.
August 11, 2011
Irvin Mayfield Launches "Love Sessions" Concert Series to Benefit Several Local Non-Profits.
June 8, 2011
United Health Foundation Launches Public Access TV Show to Spotlight Community Health
May 16, 2011
Irvin Mayfield Partners With JW Marriott to Open New Music Club