ConsumerInsights

Sonic Boomers

< back

A boomer is a boomer. Unless you are one.

The Baby Boom didn’t just create a huge demographic bubble. It gave birth to a generation of kaleidoscopic diversity. We’ve identified a segment of the boomer market you should know about. We call them Sonic Boomers.

Born between 1946 and 1955, Sonic Boomers have emptied their nests, but not their pockets. They have money, time and active lifestyles. We know where they are and how to connect with them. We’ve even hosted a Sonic Boomers webinar.

Sonic Boomers Webinar

We’ll introduce you to a market segment rich in opportunity.

Our Sonic Boomers Webinar was a trailblazing event. It revealed information. It evoked insights—some of them surprising. As always when we connect with people like you, we came away with a deeper understanding. Download the Webinar here.

Sonic Boomers White Paper

It’s not the final word, just the latest.

The story of Sonic Boomers as a market force is beginning to take shape. We’ve done the research, applied our knowledge and experience, and distilled our insights into a definitive white paper. Clear. Current. Comprehensive. Read or download it here.