OurWork

Our approach to marketing is both innovative and intelligent. We translate deep consumer insight into a smart strategy that yields a strong message. When you look at our work, you see that approach influencing consumers. You sense the dynamic unity of our thinking, our media choices and the results we produce.

Our work integrates information, ideas and tactical applications. It’s a process that is different for every client, every market. But it’s always true that we’re not just creating great ads and websites and events. We’re creating a nexus of identity and action between brand and consumer.

Tobacco Free Living: Totally Clear

Louisiana’s Tobacco Free Living needed a way to extend the reach of their “Let’s Be Totally Clear” secondhand smoke campaign. We created an interactive microsite, LetsBeTotallyClear.org. It was a place where visitors could upload their own secondhand smoke stories and pictures. They did. In impressive numbers.

Cox Communications: Market Re-Entry

After Hurricane Katrina, Cox Communications had to reestablish both its infrastructure and its stature in the community. Our intensive ten-month multimedia campaign focused on local identity, local investment and local commitment. Cox gained back 75% of pre-storm subscribers, when only 80% of residents had returned to the area.

Louisiana Worker’s Compensation Corporation: Downloading Positive Perceptions

People thought of LWCC as coldly institutional. We set out to change that perception with a brand-defining service campaign centered on safety. Our safety download microsite drew more than 4,000 visitors in its first three months. Downloads exceeded the goal by over 850%.

New Orleans Hornets: Welcome Home

When the Charlotte Hornets applied to the NBA for permission to relocate to New Orleans, we warmed the welcome by helping the Hornets sell more seats and suites than they needed to convince the NBA that it was the right move. Since then, the Hornets have generated billions of dollars for our city.

Starwood Hotels and Resorts: National E-mail Marketing

Keating Magee helped Starwood Hotels and Resorts match the specific requirements of convention coordinators, planners and attendees with the capacities and facilities of Starwood properties. Our email campaign scored a 51% open rate – 21% higher than the national average. Event-related room bookings increased by 200%.

Emeril Lagasse Foundation: Adding Bam to the Recipe

The Emeril Lagasse Foundation supports organizations that create opportunity for young people in the culinary arts. We created a bigger “Bam!” for the Foundation’s signature fundraiser, generating more than ten million impressions, with $2 million in publicity value. The fundraiser netted $1.7 million to aid area children.